Why are page speed and page load speed important to a business’s website? The answer lies in the algorithms used by search engines for ranking. Each search engine utilizes a highly specific algorithm to determine page rank. One of the top factors in this algorithm is page load speed. Web site pages that are slow to load simply will not rank high in search engine results.
Studies have shown that one in four visitors will abandon a website if it does not load within four seconds. Furthermore, 46% of users will not return to sites that have poor page load speed. This means that businesses with slow loading pages are turning away almost 50% of potential customers.